Our storyDouble Bay, SydneyEst. 2000

Since
2000.

Twenty-six years on, still Double Bay’s best-kept secret — and still just as obsessed with the hunt.

Fashion magazine and pink magnolias on white linen

A family affair

Two generations. One very good eye.

Secondo founders Robyn and Kim Robertson in the boutique
Co-founder · In loving memory

Robyn Robertson

In 2000, Robyn and her daughter Kim opened Secondo in Double Bay with a simple belief: beautiful clothes deserve more than one life. Robyn was the figures person — sharp with the numbers and devoted to Armani. Kim brought the eye: a gift for seeing what suited each woman who walked through the door, and for finding her exactly what she wanted. Together they made a fabulous team.

Robyn and Kim Robertson, glasses raised
Co-founder & owner

Kim Robertson

Today Kim carries on their legacy, running Secondo with the same eye for what suits people and the same uncompromising standards. Known for her love of black and white, bold colour and a little animal print, Kim hand-selects every piece that makes it to the floor.

On the floorRoma Arcade, Double Bay
Handbags and designer clothing on the rails at Secondo
Designer jackets, dresses and silk shirts on the rail at Secondo
Colourful designer dresses and blouses on the rail at Secondo
i.

Not vintage. Nearly new.

Forget dusty racks. Much of what arrives at Secondo is brand new with the tags still on, or worn once and handed over with care.

ii.

Curated, never cluttered.

We only accept in-season designer and contemporary labels in excellent condition. The result is a tightly edited wardrobe that changes every week.

iii.

Authenticated, always.

Every piece is inspected and assessed for authenticity before it earns its place on our floor. We take the fight against counterfeits seriously.

Roma Arcade, Shop 3 · 413–417 New South Head Road, Double Bay

Come and see us.

Open Tuesday to Sunday, 11am – 3pm. The best pieces rarely make it online — pop in quick.

Shop the editConsign with us